The "Full House Sale" campaign was Urban Ladder's key event of the year, focused on boosting sales and increasing brand awareness. As the company's biggest sale event, the campaign aimed to attract a broad audience through a cohesive multi-channel strategy, incorporating digital, print, and outdoor advertising. Through carefully crafted visuals and targeted messaging across each platform, the campaign captivated customers, strengthened the brand's presence, and ensured maximum visibility and impact during this event.